Content strategy expertise that drives real business outcomes. The case studies below show my approach in action — audience growth, search visibility, and reader engagement, all backed by data.
Blog Content Overhaul
Content Manager for a cybersecurity-focused blog with no existing strategy, audience, or publishing cadence. Built a 6-month editorial calendar, refreshed pillar content, and added SME-backed articles.
Organic Launch Strategy
As co-founder and sole marketing lead for a new Caribbean boat charter company, built its entire online presence from scratch with no existing audience or budget, using an organic-first strategy.
Digital Magazine Revamp
Rebuilt a firm’s investor newsletter and digital magazine from the ground up, redesigning content and format. The changes drove measurable engagement gains within a month of re-launch.