Content strategy expertise that drives real business outcomes. The case studies below show the approach in action — audience growth, search visibility, and reader engagement, backed by the numbers behind them.
Blog Content Overhaul
Content Manager for a cybersecurity-focused blog with no strategy, audience, or publishing cadence. Built a 6-month editorial calendar and combined refreshed pillar content with new SME-backed articles.
Organic Launch Strategy
As co-founder and sole marketing lead for a new Caribbean boat charter company, built its entire online presence from scratch with no existing audience or budget, using an organic-first strategy.
Digital Magazine Revamp
Rebuilt a firm’s investor newsletter from the ground up, redesigning content and format for the fund’s digital magazine. The changes drove measurable engagement gains within a month of launch.