content that connects. strategy that converts.
With 15+ years of experience, I help brands, publications, and mission-driven organizations do two things well:
• Create content readers can’t put down
• Build the strategic frameworks that make content perform
Whether you need a skilled writer, a fractional head of content, or both, I’ve got you covered.
Ready to learn more?
Let’s connect on LinkedIn.
how I help you with content
I offer fractional head of content services (strategy and management), providing senior-level content leadership on a flexible, part-time basis. From brand voice development and editorial calendar strategy to content audits, resource management, and long-form editorial work, I plug into your organization and drive results without the overhead of a full-time hire.
services
- Content creation and delivery (white papers, ebooks, case studies, blog posts, thought leadership)
- Editorial calendar strategy, creation and execution
- Content audits and roadmap development
- Editorial leadership (sourcing and managing freelance talent, writing long-form content)
- Brand voice guide creation
results
- Doubled MoM revenue for three consecutive months for a marine brand via omni-channel strategy (localized SEO, organic social, Meta/Google Ads)
- Increased blog traffic 68% in 90 days through a comprehensive content audit and six-month roadmap
- Achieved a 55% increase in email open rates and 22% increase in CTR after leading a full digital magazine revamp
what I write
I write content that informs, engages, and inspires. With a background in journalism and legal research, I bring rigor and narrative craft to every piece, from investigative features and long-form editorial to industry-specific content that resonates.
why clients love me
I had the pleasure of working with Liz Wegerer while she freelanced with our team at Boundless. Over the course of a year, she produced a wide range of content for us, including white papers, one-pagers, blog posts, and in-depth downloadable guides, mostly focused on B2B immigration topics.
Alison moodie, head of content, boundless immigration
Liz is a strong researcher and a clear, thoughtful writer who consistently delivered high-quality work on deadline. She’s professional, dependable, and an absolute pleasure to collaborate with. I wholeheartedly recommend her to any team looking for a skilled and reliable content writer.
where you’ve seen my work
Ready to work together?