content that connects. strategy that converts.
With 20+ years of experience, I help brands, publications, and mission-driven organizations do two things well:
• Create content readers can’t put down
• Build the strategic frameworks that make content perform
Whether you need a skilled writer, a content leader, or both, I’ve got you covered.
Ready to learn more?
Let’s connect on LinkedIn.
how I help with content
I offer temporary full-time or fractional content marketing leadership services (strategy and operations), providing senior-level expertise on a flexible basis. From brand voice alignment and editorial calendars to content audits, resource management, and long-form editorial work, I plug into your organization and drive results.
services
- Content creation and delivery (white papers, ebooks, case studies, blog posts, thought leadership)
- Editorial calendar strategy, creation and execution
- Content audits and roadmap development
- Editorial leadership (sourcing and managing freelance talent, writing long-form content)
- Brand voice guide creation
results
- Increased blog traffic 68% in 90 days through a comprehensive content audit and six-month roadmap
- Achieved a 55% increase in email open rates and 22% increase in CTR after leading a full digital magazine revamp (content, design, strategy)
- Doubled MoM revenue for three consecutive months as sole marketer for a marine brand, owning omni-channel strategy including SEO, organic social, and paid Meta/Google Ads
what I write
I write content that informs, engages, and inspires. With a background in journalism and legal research, I bring rigor and narrative craft to every piece, from investigative features and long-form editorial to industry-specific content that resonates.
consulting advice for freelancers
Whether you’ve already built your own thing or are still on the fence about making that leap, advice and guidance from someone who’s “been there, done that” can prove invaluable. I’ve freelanced for nearly two decades. I know what works and, more importantly, the mistakes to avoid. I learned all that the hard way, so you don’t have to.
But I’m not a coach. At least not in the traditional sense. Instead, I offer an a la carte approach to sharing my knowledge. Book a one-hour Ask Me Anything appointment, and we’ll cover whatever topics are most pressing for you right now.
No pre-packaged formulas, no one-size-fits-all approach. Just authentic advice and tips you can implement right away.
why clients love me
I had the pleasure of working with Liz Wegerer while she freelanced with our team at Boundless. Over the course of a year, she produced a wide range of content for us, including white papers, one-pagers, blog posts, and in-depth downloadable guides, mostly focused on B2B immigration topics.
Alison moodie, head of content, boundless immigration
Liz is a strong researcher and a clear, thoughtful writer who consistently delivered high-quality work on deadline. She’s professional, dependable, and an absolute pleasure to collaborate with. I wholeheartedly recommend her to any team looking for a skilled and reliable content writer.
where you’ve seen my work
Ready to work together?